What Black Friday Gets Wrong

I’ve got a bone to pick with Black Friday.

I spent the weekend wading through all the marketing emails that hit my inbox. I bet you did too.

Black Friday early sales… day-of sales… last chance sales… I lost count of how many there were.

Then, at a certain point, the headlines flipped. Now it was time for Cyber Monday sales. So I waded through all those emails too.

Of course, I don’t have any problem with these emails. I understand. I try to send out a couple emails every week myself.

But here’s the thing – the whole concept underlying Black Friday is a problem. That’s because it perpetuates the most common misconception we have around money.

It’s the consumerist view of money. The idea that the whole point of making money is to spend it on stuff. And then if we can make “good money”, we can buy even nicer stuff.

So many people view money in this way.

And as a result, they live their life on a treadmill. Constantly working for money… buying stuff… and working for more money.

I think it’s time we flipped the script.

I propose that the whole point of making money is to acquire assets that make their own money. Then when we have enough assets, they will produce all the money we need. We can get off the treadmill.

This is the key lesson in the timeless board game Monopoly. I think we would all be wise to heed it.

Of course, this raises the question – what assets should we buy?

For me, it’s simple. Old fashioned rental real estate is the way to go. For a few reasons.

To start with, real estate is a tried-and-true asset class.

People need a place to live. And these days there are a lot of people who can’t or don’t want to buy their own house. That’s why real estate investors are so important.

And the great thing about real estate investments is that we know what our return will be right up front. Before we buy.

Our return is how much rent we will receive each year divided by the down payment we need to make to buy the property. That gives us a percentage return.

And if the return isn’t good enough, we don’t buy. It’s that simple.

And get this – we generate that return regardless of whether our property goes up in price. That’s the power of cash flow investing. We make money no matter what.

Plus, we can finance 80% of each real estate investment with a fixed rate mortgage. This puts inflation to work for us, rather than against us. As inflation drives rents higher, our mortgage payment stays the same.

And finally, real estate investments provide us with tremendous tax benefits. I don’t think people realize just how powerful this is.

The U.S. tax code allows real estate investors to write off over 3.6% of a property’s total value every single year. This is a phantom expense that offsets our taxable income.

As a result, we’re unlikely to owe any taxes on our rental income. No kidding. This is baked into the cake.

So let’s put it all together here…

We’ve got an investment that’s going to produce a strong return for us whether or not it goes up in value.

But we don’t have to buy the investment outright. We can borrow 80% of the money we need… putting inflation to work on our side in the process.

Oh, and we don’t have to pay our loan back out of pocket. Somebody else will do that for us by paying us rent each month.

And to top it all off, we won’t owe any taxes on the rental income our investment generates. The money can pile up in our bank account tax-free.

If we were talking about a stock here, the entire world would be tripping over itself to make this investment. It would be the single best equity investment ever available.

But since we’re talking about boring old real estate, nobody notices.

Or, for those who do notice, they often think it’s too hard. And too time consuming. And they don’t even know where to begin.

That’s where our Rental Real Estate Accelerator program comes in.

This program walks through a tried-and-true system for building passive income with rental real estate. Our goal is to help everybody work up to $10,000 a month in extra income.

Of course, it all starts with knowledge.

Rental Real Estate Accelerator will cover everything one needs to know to start and scale a real estate investment business. Analyzing properties… financing… LLC structure… how to unlock massive tax advantages – we go over all of it.

What’s more, we systematize everything.

Most months I only spend 30-60 minutes on my own real estate business. That’s the power of having systems in place.

And here’s the kicker – Rental Real Estate Accelerator shows people exactly how to plug into existing investment networks.

This is how we find our rental properties. The networks bring them right to us. We aren’t going through listings or playing phone tag with brokers. We don’t have time for that.

What’s more, these networks link us up with the best property management firms in the markets we invest in. This is critical.

Simply put, property managers do all the work for us.

They screen and place our tenants. They collect security deposits and monthly rents. They take all phone calls. They handle all repair requests. And then every month they deposit the rent checks right into our bank account.

To me, this seems too good to be true.

Property managers provide an amazing service. And we’ve got the best ones in our networks.

The point is – our Rental Real Estate Accelerator program takes all the guess work and grunt work out of becoming a real estate investor. It makes building passive income with real estate simple. And systematic.

For those who have been looking for ways to start building passive income – this is the program for you. I’m confident anyone can work up to $2,000 – $3,000 a month in extra income in just a few years by following this blueprint.

For more information, just go right here:

Rental Real Estate Accelerator program details

-Joe Withrow