submitted by jwithrow.
To this day, a central disease-mongering tactic is to attach long, clinical-sounding names to what used to be seen as trivial, transient health problems. In most cases, the new, formidable names come complete with acronyms, which add even more gravitas.
How Big Pharma disease-mongering works:
– Occasional heartburn becomes “gastroesophageal reflux disease” or GERD
– Shyness becomes “social anxiety disorder” or SAD
– Restlessness due to boredom becomes “attention deficit hyperactivity disorder” or ADHD
– Fidgeting legs become “restless leg syndrome” or RLS
– Premenstrual tension becomes “premenstrual dysphoric disorder” or PMDD
The most famous example is from the 1920’s when, according to advertising scholar James Twitchell, the maker of Listerine mouthwash began to associate bad breath with the obscure medical term “halitosis”. Of course Listerine was marketed as the sole cure for this dreaded disease and revenues grew from $115,000 to more than $8 million in less than a decade.
Pharmaceuticals are designed only to treat the symptoms rather than to cure the underlying problems. Rather than drugs, the best remedies are almost always lifestyle modifications: eat healthier, exercise more, reduce stress, sleep eight hours a night.
True, the U.S. population has become very sickly but there are very logical reasons for this. A corrupted food culture featuring cheap, processed carbs and unnatural fats; sedentary screen-addicted lifestyles; chronic sleep deprivation; and other divergences from our evolutionary past have made diabetes, cancer, Alzheimer’s, and other “diseases of civilization” skyrocket.